Santa & Cole: A Journey Through New York
Project for Santa & Cole
Concept, art direction, and graphic design for the launch campaign of Santa & Cole’s first flagship store in New York. The campaign was created for digital channels, combining film, photography, and graphic assets to announce the brand’s arrival in the U.S.
The visual narrative highlights Santa & Cole’s iconic lighting pieces across emblematic New York locations, from restaurants and cafés to cultural landmarks such as the Whitney Museum, the Met Life Building, and The Standard Hotel, culminating in the unveiling of the new flagship space in the heart of the city.
Watch the full video here
