Santa & Cole in New York
Project for Santa & Cole
Art direction, concept development, and campaign production for the launch video announcing the opening of Santa & Cole’s U.S. flagship store in New York.
The film celebrates the brand’s long-standing presence in the city, tracing its iconic lighting pieces across a series of emblematic locations, from restaurants and cafés to cultural landmarks like the Whitney Museum, the Met Life Building, and The Standard Hotel. This dynamic journey through New York’s landscape culminates in the unveiling of the flagship space in the heart of the city.
Watch the full video here