Book Launch at Jacqueline
Sullivan Gallery in New York

Project for Art Paper Editions

Art direction and graphic design for Play, a publication by Art Paper Editions created in collaboration with Isabelle Wenzel, Glorietta Reantaso, and Anita Szymczak. The project involved developing a cohesive visual system around the book and extending it across print and digital materials, invitations, promotional assets, and gallery graphics.

This work culminated in the New York launch at Jacqueline Sullivan Gallery, where the campaign’s visual language was translated into a spatial experience. Rooted in the book’s collaborative spirit and its joyful representation of women, the design aimed to create a unified narrative that connected the publication with its audience across physical and digital touchpoints.

Official and custom version of the invitation, reflecting two communication approaches.

Images of the space setup at Jacqueline Sullivan Gallery, beautifully captured by Sophie Aerts.

Outtakes captured on site during the event, documenting the space as it came to life.

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