Barcelona Flagship Store Opening Event

Concept, art direction, and graphic design for the opening of Gabriel for Sach’s flagship store in Barcelona. The project encompassed the visual identity, event collateral, and space curation. Held in December 2021, the celebration gathered family, friends, customers, and the brand’s community.

The event’s concept was built on the idea of play within the new flagship space, reimagining leathers, fabrics, and materials from Gabriel for Sach’s universe as interactive games, from a memory game with leather cards to a word search in the fitting room, bowling, and other playful interventions that invited guests to engage with the brand in unexpected ways.

Photography by Claudia Mauriño
Production by Laura Soto
Food design by Tiberi Club