Gabriel Archive Days

Project for Gabriel for Sach

Concept, art direction, and graphic design for the Gabriel Archive Days, a four-day event held at the Barcelona flagship store from September 20–24. The project encompassed developing the visual identity, event collateral, and space curation.

The Archive brings together past collections of Gabriel for Sach, offering unique pieces with slight imperfections yet ready to be worn. For the first time, the warehouse was opened to create a physical Archive experience, allowing visitors to discover the garments directly and engage with the brand’s vision of sustainability and circular fashion.

Translating the brand’s manifesto into in-store activations, such as large printed banners, limited-edition t-shirts, and custom objects designed for the event.

Campaign rollout on social media, including posts, reels, and event coverage.

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